Long tail keywords refer to a search phrase that is more specific and longer than a short, general search term. These types of keywords usually consist of three or more words and target a narrow audience with specific interests, such as a niche.
The term “long tail” was first introduced by Chris Anderson in his book “The Long Tail: Why the Future of Business is Selling Less of More
What Makes the Use of Long Tail Keywords in Search Engine Optimization (SEO) Advantageous for Businesses and Websites?
In simple terms, this technique enhances online visibility and draws in a specific target audience.
The ADVANTAGES of Long Tail KeyWords
Less Competition: Long tail keywords often have lower search volumes compared to general, short keywords. This means that there is less competition for these keywords and it is easier to rank higher in search engine results pages (SERPs).
Higher Conversion Rates: Since long tail keywords are more specific, they are often used by people who are further along in the buying cycle and have a higher intent to purchase. As a result, long tail keywords tend to have a higher conversion rate compared to short, general keywords.
Better Targeting: Long tail keywords allow you to target a specific group of people with specific interests. This can help you reach your ideal audience and increase the likelihood of attracting potential customers.
Increased Traffic: By ranking for multiple long tail keywords, you can increase the amount of traffic to your website. These keywords may not have high individual search volumes, but they can collectively bring in a significant amount of traffic.
When using long tail keywords, it’s important to consider the user’s search intent and the relevance of the keywords to your website’s content. You should also aim to use keywords that are natural and sound like a real sentence, as opposed to a string of keywords.
In conclusion, using long tail keywords is a useful strategy for businesses and websites looking to increase their online visibility, attract a targeted audience, and improve their search engine rankings. By targeting specific, niche keywords, you can increase your chances of attracting the right audience and improving your bottom line.