Keyword Optimization? SEO?
First, let’s talk about what is keyword optimization?
Why do we care about Pinterest having this hidden secret?
Something that you may or may not know is Pinterest is an ACTUAL search engine, just like Google not just a social media Platform like TikTok or Instagram.
Pinterest SEO
Search Engine Optimization, also known as SEO, for Pinterest is about using your business Pinterest page to entice pins, comments, shares, and follows from your uniquely curated audience to direct them to your business or to your website/blog.
Think of Pinterest as a free standing, independent search engine, one that pulls up vivid images and short form videos with keyword-rich descriptions of blogs and products.
In comparison to any other search engine, Pinterest’s key and primary purpose is not just to deliver quality content to its users but also aids in the growth of small businesses as well as the search for products for the willing consumer.
Pinterest has a unique business model and makes money through advertising, but only works if users have the ability to frequently discover content through pins they genuinely want to consume. Placing the right content in front of the user happens through active search or from the algorithm.
Optimization of your Content or pins for search
Like conventional SEO for Google, incorporating keywords into your content is vital. With Pinterest SEO, the focus on optimizing SEO for Pinterest necessitates proper image formatting, stirring engagement from your target consumer, as Pinterest’s special features the “Save” button and “Rich Pins” are significant.
Here are the basics from The Desktop NOT the APP:
- Click on Ads →Select CREATE ADS to open Ad Manager
- Press continue at end of Page →Don’t worry you aren’t creating an Ad here this is just the sneaky place it is hiding
- Tap “FINDING NEW CUSTOMERS”.
- Go down to Interests and Keywords
- Keywords NOT Interests tab
- Enter Keywords to see search volume
If you are interested in monetization a following first things first you need a business account and a verified site. These two things are an absolute must in growing your audience into monetization a part from any Creator Fund, this can be quite lucrative.
Set up a business Pinterest account
Claim your business website on Pinterest
Create and pin quality, engagement worthy content and direct your target mark Audience to your business website from Pinterest
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